| A CRM system is a software application designed to help businesses and organizations manage their customer relationships. It is used by sales teams, marketing teams, customer service teams, and other departments throughout an organization. By leveraging a reliable CRM system, companies are able to gain insight into customer behaviour, uncover opportunities for growth, increase the efficiency of operations, improve communication between departments and customers alike, and create targeted campaigns to drive revenue growth and retention — all while staying organized. |
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